Consumers are increasingly environmentally conscious and seek out ways to make a positive impact on the world around them. Whilst packaging might not be the biggest source of environmental problems, it is one of the most visible. With thousands of tons ending up in landfill every year, switching to sustainable and biodegradable options is an obvious step in the right direction to protect our planet, but it’s also important for your business reputation.
Sustainable packaging shows corporate social responsibility which consumers find appealing. Showing customers that your ethical values are in line with theirs not only encourages customer loyalty, but helps your business stand out from the crowd and creates a positive brand image - no bad thing in a competitive marketplace. Making the switch to sustainable branded food service paper has never been easier!
It’s a Wrap branded greaseproof papers are responsibly sourced (PEFC and FSC approved) and in addition to promoting responsible management of the world’s forests, these food service papers are recyclable, biodegradable and come with home compostable and industrial compostable certifications.
Eco-Friendly Sells
Many companies are starting to use biodegradable, compostable or recycled materials in their packaging designs as customers are becoming more conscious of their packaging waste. In the U.S., 61% of consumers want to support companies that protect the environment (GlobalWebIndex) and a 2020 study by Trivium reports that 74% of consumers would be willing to pay more for products that used environmentally friendly and sustainable packaging. With numbers like that, making the switch to eco-friendly packaging not only makes environmental sense, it makes perfect business sense too.
If you’d like to know more about our branded greaseproof paper options, please don’t hesitate to get in touch.
Share
