2 Minutes

How to use colour in your food business

Following on from our earlier blog on colour psychology, we though it useful to discuss where and how to use colours.

how-to-use-colour-in-your-food-business

Following on from our earlier blog on colour psychology, we though it useful to discuss where and how to use colours. Having taken time to choose the best colour for your brand, now's your opportunity to incorporate them into every aspect of your business:

Branding: This is your starting point! Use your chosen colours in your logo, signage, and marketing materials to establish a consistent brand identity which customers can recognise and relate to.

Decor: Whether you opt to paint the walls of your establishment in bold colours or choose to incorporate your brand with more subtle colour accents by way of furniture and decorative items, creating a cohesive look that creates the right ambiance will be a positive reflection on your brand.

Packaging: Invest in branded greaseproof paper and packaging that feature your brand colours and logo. Not only does this enhance your brand visibility, it also elevates the dining experience for your customers and creates a memorable experience which they’re more likely to share on social media.

Merchandise: Outfit your staff in uniforms that complement your brand colours, creating a cohesive and professional appearance. Why not go one step further and create merchandise in your branding to build customer loyalty.

As a trusted manufacturer of branded greaseproof paper, we appreciate the crucial role that aesthetics play when it comes to building a brand. Our team of design experts are on hand to help businesses reinforce their brand identity and enhance their presentation with every bite. Whether you're launching a new food truck venture or revitalizing an existing restaurant, harness the power of colour psychology to create an unforgettable dining experience that keeps diners coming back for more. Contact us today and discover how we can support your business's success.

itsawrap@jrpress.co.uk

By subscribing you agree to our Privacy Policy.
Blue Arrow Left
Previous
Next
Blue Arrow Right

Get the latest scoop

Here's some food for thought for all things food service paper:

What is Branding and Why is it Important?

What is Branding and Why is it Important?

We all want our businesses to be successful, we want to be the venue that stands out, the social media account that stops people in their tracks or have the product that people are happy to queue up for.

read More
Arrow
Packaging Waste – A Headline Act

Packaging Waste – A Headline Act

With the world becoming more eco-conscious we’re recognising the impact large gatherings of people have on the environment.

read More
Arrow
The Art of Professional Presentation

The Art of Professional Presentation

The Sandollar Café has a perfect location; situated right on Aberdeen’s beach front, it’s a fabulous spot to sit and watch the world go by.

read More
Arrow

Spice up your food packaging